France: Total wishes Citroën a very happy 100th birthday!
Paris, 24/07/2019 - Total is delighted to wish its longstanding partner Citroën a very happy hundredth birthday. The French carmaker with the distinctive double chevron logo can look back on a century of innovation and an exceptional manufacturing history — and a partnership with TOTAL that has lasted for over 50 years.
Citroën uses TOTAL lubricants both as factory fill for its entire range of vehicles and sells them in its dealership networks. Everyone knows the slogan, “Citroën prefers TOTAL” after more than five decades spent brainstorming and advancing together in pursuit of the same goal: developing the best products for the best cars.
From Racetrack to Road
Together, Total and Citroën have written some of the most exciting chapters in motorsports history, beginning with the celebrated Dakar Rally, which they won four times between 1991 and 1996. Since the 2000s, Citroën and Total stand out in WRC with nine world titles between 2004 and 2012 and the hundredth victory of the Citroën Total World Rally Team in this championship a few months ago.
This unstinting commitment not just allows the two brands to capture titles the world over, it also enables their engineers to collect a wealth of data that is subsequently used to develop new technologies and products for consumers.
Mathieu Soulas, Vice President, Lubricants at Total, stated: “We are delighted to have a special place at the centennial celebrations of our longstanding partner Citroën, whose technological innovations have made a deep imprint on the auto industry. Our respective brands have always focused on excellence, and this is reflected in our outstanding achievements in motorsports. Long live the pioneering innovation mindset that will enable us to tackle the fresh challenges facing the car manufacturing industry together.”
About Total Lubrifiants
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
About the Marketing & Services division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 14,000 service stations in 62 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a major energy player, which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.
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Élise Marbach l +331 47 44 57 39 - [email protected]
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